Email marketing takes many forms, including:
- Email newsletters
- Special offer emails
- Automated cart abandonment emails to remind site visitors to complete their purchases
- General advertising emails
- Informative/brand awareness boosting emails
- And more
Brands can acquire new consumer emails through strategies such as requiring email addresses to sign up for a loyalty program. However, e-commerce email marketing must be strategically undertaken so as to avoid over inundating customers and pushing prospects away. When leveraged improperly, email marketing can seem overbearing or irritating to consumers, leading your efforts to have the opposite effect than you intend.
That’s why it’s important for brands to work with best-in-class email marketing agencies that know how to make email marketing work for e-commerce brands from top to bottom. As email marketing experts, MuteSix offers a wide range of proven and effective performance marketing services and strategies. Specifically, we can help your brand:
- Segment different email flows for various audience groups or target leads.
- Automate email flows so messages align with where each recipient is on their customer journey.
- Create email messages that resonate with users and draw them to your site to complete a purchase.
- Measure how different creative, messaging, and subject lines perform.
- Reach customers with the right messaging at the right time.
- Ideate best-in-class creative, then extensively test to optimize for success.
- Integrate with industry-leading loyalty rewards programs to convert shoppers into brand loyalists.
Email marketing can be truly powerful and effective for your brand — but only with an agency that understands the ever-shifting challenges and opportunities of email marketing.
Why Is Email Marketing Important?
When executed correctly by marketing specialists, email marketing can be highly profitable for your e-commerce brand. For starters, it:
- Helps build brand loyalty, especially with interactive and engaging content.
- Converts leads into conversions, particularly when used in conjunction with special offers or incentives.
- Nurtures current customer relationships (CRM) to improve retention through loyalty programs, ongoing offers, and more.
- Minimizes cart abandonment, making shoppers less likely to shy away from a purchase and three times more likely to return to your site.
After adding our email marketing services, MuteSix clients see a 30% increase in revenue and a reduction in cart abandonment. We also help our clients increase email list size by 3x and convert revenue at 4x the rate of paid social marketing channels.
The bottom line? Email marketing is absolutely crucial for your brand’s long-term success, but only with the right team of experts in place who know how what it takes to boost click rates and conversions.
The MuteSix Difference
Comprehensive Lifecycle Marketing Management
To capitalize on growth opportunities and maximize conversions, we provide complete oversight of a brand’s lifecycle marketing beyond Email Marketing. This includes account management and strategic integrations with:
- Conversion Optimization Platforms (Display and Pop-ups)
- Loyalty Programs (Reviews, Ratings, and Referrals)
- Content Personalization Solutions
- Subscription Services
- And More.
Omnichannel Synergy for Holistic Growth
Our cross-agency, integrated solutions ensure holistic synergy across every digital marketing touchpoint, spurring a feedback loop between lifecycle marketing, creative, data, and Paid Media teams.
Partnerships with Top-Tier Lifecycle Solutions
We leverage our trusted relationships with the industry’s most advanced tech platforms to provide premier lifecycle solutions that keep brands ahead of the curve with the latest offerings and beta tests.
Our Process
- Perform account audit and deep-dive analysis to optimize strategy and identify new growth opportunities to drive maximum success.
- Develop a comprehensive roadmap detailing a full lifecycle strategy, creative deliverables, segmentation strategies, testing schedules, and goals / KPIs for the first 30, 60, and 90 days.
- Create advanced audience segmentation based on both pixelated website interactions and available attribution data within CRM or lifecycle platforms.
- Ongoing account monitoring to fine-tune strategy across email marketing and other marketing channels.
Fur Email Marketing Case Study
Fur, the brand dedicated to providing natural, effective skincare and haircare grooming products for up top, down there, and everywhere in between came to MuteSix to increase brand loyalty by implementing retention strategies through email marketing.
The Strategy
To increase brand loyalty, Fur implemented two new loyalty tiers with incentivized purchase perks to acquire new customers and encourage existing rewards members to continuously engage. We then collaborated as a team across paid and organic channels to creatively and consistently promote and differentiate Fur’s new and improved loyalty program to encourage sign ups.
In order to personalize the experience and nurture both existing and new members in intentional ways our email marketing experts differentiated our messaging based on definitions of engagement behaviors, created custom segments, and personalized the creative to promote and capture the attention of the customer with each email being a touch point optimized to a specific demographic.
The Success
- 21.5% of overall revenue attributed to email
- 66% of email recipients were/became repeat purchasers from one email
- 51.1% Average engagement rate
- 8.4% Conversion rate
What Is Email Marketing Management?
Email marketing management is the art of organizing, streamlining, and tailoring emails to deliver the right messaging to your audiences and drive growth for your brand.
Email service providers (ESPs) and email platforms can save you time and money by helping you automate messages, analyze results, design engaging creative, and craft compelling templates to convert visitors into customers. Some common ESPs include Klaviyo, Mailchimp, Hubspot, and more.
Through effective email campaign management and the right email marketing software, your brand will see:
- Better email marketing performance, particularly through A/B testing and conversion analysis. Furthermore, this digital marketing tool can enhance email deliverability, ensuring that your emails don’t get lost in spam.
- Less cart abandonment, so visitors who come to your site will be more likely to complete purchases rather than leave items in digital shopping carts.
- Better long-term user engagement and repeat visitor engagement on your e-commerce site, plus a better open rate for your small business’s emails.
Email marketing management saves your company time and money by automating a lot of the repetitive grunt work involved with custom-tailoring, testing, and segmenting emails to hundreds or thousands of customers each day.
With an effective full-service email marketing agency, your team can focus more on ideation, lead generation, or content creation while your email marketing agency focuses on important email campaign planning and strategies.
Email Marketing for E-Commerce Businesses
Email marketing can be leveraged for e-commerce businesses in many important ways. For example, your email marketing firm can start an email marketing strategy to:
- Remind a customer that they abandoned a shopping cart, getting them to complete a purchase.
- Improve customer loyalty by offering incentives that you pre-program with an email template or email automations.
- Boost customer loyalty and retention even further with personalized, data-driven product recommendations.
- Build brand authority in your niche or market by sending an informative or educational marketing email.
- Use creative email design, follow-up messages, and loyalty programs to drive consumer engagement.
- And much more.
Overall, email marketing is a cornerstone of effective digital advertising for most e-commerce businesses. You can’t afford to ignore it, and you can’t let your email marketing campaigns fall by the wayside.
As you look for the best email marketing company for your brand, consider MuteSix. We’re a top-performing marketing agency with the email marketing solutions and experience necessary to help your brand’s efforts succeed.
How Is MuteSix Evolving Email Marketing?
Between governmental data regulations and Apple’s iOS 15 privacy updates, email marketing has had to take on many new challenges that have forced email marketers to rethink what the winning formula is for success. In response to these changes, MuteSix is pioneering the email performance tracking shift for brands so that they can still use this all-important channel to nurture customers and grow their businesses.
Among other things, MuteSix is responding to Mail Privacy Protection – with its resulting inflation in email open rates by looking to new metrics and optimizing against them. Click rates, for instance, are one way that brands can continue to track the effectiveness of their email marketing efforts – as click rates are the precursors to conversions.
As one of the best email marketing agencies, we continue to evolve our understanding of the winning tactics to turning subscribers into shoppers.
Sign up for a free consultation today to learn more about MuteSix pricing, capabilities, and solutions for all your email marketing needs.
Sources:
5 Things That Cause Reasonable Consumers to Abandon Their Shopping Carts | Entrepreneur
Why Email Marketing Is Crucial For Businesses | Forbes
A Refresher on A/B Testing | Harvard Business Review
